I have too many blogs. No really, there’s this one, Lurkers Anonymous, Social Marketing for Business (recently updated title that I need to change), my Martindale.com Blog, and I think that’s it. Still, four blogs. Four. And each one kind of talks about stuff the others touch on.
For example, Lurkers is all about how to activate online communities. Started strong this year and wanted to turn the blog into a book. Posted consistently through March and then it died. In starting my new business/project, My Media Labs, I started doing a blog about social media basics, marketing, blah blah blah. Each of these have something to do with social media, but what I find is the more “professional” or “niche” I try to go, the more antiseptic my posts become, like I have to present these Fisher Pricified posts that potential customers or readers can easily categorize. “That’s what will help my SEO, site visitors, and sales – being put in nice little boxes.” It’s killing me.
Where’s the passion? Where’s the experimentation, the love, and the need to get it out there. Truth be told, striking that balance between passion and commerce is not an easy trick. Most of us don’t have it figured out. If we did, we’d all be doing what we loved and getting paid for it. So here’s the secret: if you hate what you are doing or feel in your gut there needs to be a change: STOP.
You can hit the reset button. Posts are looking too vanilla, throw some marsh mello, chocolate cake crunchies, and cake mix in there (mmm … I want ice cream now). Write something completely off topic and then relate it to your blog theme (posts about how Tonka trucks and playing in sandboxes teach you everything you need to know about product marketing). Go out there. Chances are it won’t hurt your SEO to do something different. Chances are your readers (if you have them) won’t revolt and leave because you did something different. Who knows, you may even earn a few new readers.
Don’t be afraid to break out of the niche. The niche will still be there. You can always go back to writing boring posts again if you want.