Everyone’s on Facebook (even my parents). You’ve got to have blog (even if no one reads it). How many tweets did you send today (3-so far, but I’ve had meetings all morning)? Social media is a buzzin’ (still) and will be for the foreseable future. Businesses all know that they’ve got to be in this space, but many do not know why? Furthermore, most businesses do not know whether they are succeeding.
Heather Holdrige posted a great blog on Frogloop.com about the return on investment in social media for businesses. Her post went into an overview of social media growth (“(NYT reported last week that time spent on social networks has exceeded that of email)” and then discussed the metrics for social media success developed at the Women Who Tech TeleSummit, where she was a recent panel speaker on the topic.
This chart that she posted shows a great quick reference guide to whether your social media efforts are working:
How are you measuring your social media success?