Monthly Archives: September 2009

The New York Times Quoted Me … Cool.

So about 5-weeks ago, I’m sitting in an all-day team building conference for Martindale Hubbell Connected.  My phone rings.  It’s the PR tea, (I must admit it is taking some getting used to having a PR team).

“Lets talk about the New York Times,” they said.  John Schwartz, a reporter for the Times had emailed me the day before to talk about doing an interview.  He was writing an article on lawyers, social media, ethics, etc. and wanted to talk to me.  Being a diligent corporate citizen I told him I’d get back to him, emailed my team, and put the ball in play.  Surely there was someone more senior, more qualified, and more authoritative that John could talk to.  The PR reps said, “no, he wants the man on the street perspective.  That’s you.”

“Cool,” I said and thought how proud my mom would be (her mother, ohevet v’shalom, LOVED the NY Times and would have been even prouder).  We prepped for the interview, and I realized that this was the same John Schwartz who had written about the Twitter mistrials, which I had blogged about back in March 2009 (small world John!).  Having watched plenty of Entourage, I know there is a rule to interviews – they say give good sound bytes that the reporters can take away.  I thought about bumper stickers.  I was ready for my close up Mr. Deville.

The next day, John called me from the airport.  He was on his way, flying somewhere, sounded rushed, and we talked.  He really wanted to know about the risks to lawyers in using social media.  I talked about the generation divide, that younger lawyers felt more comfortable living in these spaces since they had grown up in them.  Really, it boiled down to common sense and trustworthiness of the network and community you were interacting in (not all communities are built the same).  A community like Connected, where we verify registration, is less likely to have spamming, trolls, nonsense, and profile-jackers (not to say it can’t happen, but much less than in an open registration community where a 16-year old can pose as a patent attorney).  I took heed to weave these points into the conversation.

After 15-minutes, John said he had enough material and thanked me for my time.  Not knowing better, I thought maybe he was bored with me and I had bombed the interview.  My team reassured me and said, “you were fantastic.”

“Yeah?” I said, “it felt a bit like I bombed.”

“No,” they told me, “you were great.  That’s how these usually go, quick.  But you answered the questions and were clear in what you said.  We’ll have to get you to do more of these!”  It made me feel better; sure felt “glamorous” to do an interview, and I wouldn’t mind another crack at it in the future.

The next day, John emailed to apologize for cutting it short.  “They were boarding my plane,” he said, explaining that he had to hang up.  “Thanks for the talk and we’ll be in touch.”  I appreciated his doing that – it validated what my team had said.

Naturally, my family was excited.  Mom made me promise to tell here when the paper issues (I think it’s today) and my PR partner said she’d put aside a few copies (I know Mom is going to buy one anyway).  In any case, here’s the link to the article.  It really is a “sound byte” – one quote – but hey, it’s the NY Times, I’m mentioned, my company’s mentioned … cool.


1 Comment

Filed under Uncategorized

Pimp My iMac – setting up the home office in Jerusalem

Today was a major step forward in our Aliyah (move to Israel): I opened up the card table, pulled in a chair from the kitchen, and set up a home office in the spare bedroom.  Being the ridiculous tech-head I am, I was not just satisfied with putting out my Bezeq wireless router, Vonage phone, and laptop out on the table, no, I pulled out the two flat screens, the Apple Airport router, and the mother of them all – the brand new, beautiful 24” iMac (unopened until now).  Despite being on small surface, I couldn’t resist firing up the new machine.  It is awesome.

set up

I love seeing my work this big.  Sure, my work laptop is open for Outlook stuff, but anything I need to do on Connected (my professional network that I manage) is getting done on this baby (including this blog post).  One problem (besides the need to get my $9.99 upgrade to Snow Leopard via faxing in the form to Apple), the Leopard suite installed on the computer is very bare.  No Office programs, just the basic Mac stuff: Mail (which I still find useless), iChat (awesome), iTunes (eh), Garage Band (excellent), and others.  I forgot that my MacBook from 2006 had the Office suite on it.  What to do – buy Office or go Open Source?  Now that I’m Israeli and have NO money – go Open Source of course!

These are the programs I downloaded for my new iMac from the gate:

Firefox –   Easily the world’s best browser.  Forget Chrome, I love the new feel of the tabs in the 3.5 update.  Also, I customize with a Delicious toolbar b/c social bookmarking is not dead regardless of what Facebook or anyone else thinks.  While I have tried in the past to love Safari, it just doesn’t seem to ever work as my default, especially on certain sites.

Utorrent – I am a N00B to torrents, but it has been an easy learning curve using uTorrent.  This link has helped me to find my torrent sites of choice (currently isohunt), and now I am catching up on all those shows I want to watch (loving Entourage!).

NeoOffice – this is my Office replacement.  Seriously easy to use and awesome interface.  There is also a mobile app component I have yet to really check out, but very cool stuff from what I can sea (typo is an intended pun … you know, b/c the icon is a pirate ship … oh forget it).

Drop Box – now as a good Apple net promoter, I signed up for my 60-day trial of Mobile Me, but having been a devoted drop box user for 6-months I see no comparison (at least for files).  Drop Box allows you to have a designated file folder on multiple computers that updates the files whenever they change on any computer you are using.  As opposed to Mobile Me where the files are stored online, similar to Google Docs, I don’t need to go online to access my files.  Unless Mobile Me shows me some other value, I won’t be continuing the subscription past the free trial.

VLC – need something to watch those Torrent files on – this is the answer.  Plays almost anything!

So how are you pimping your Mac?


Filed under Uncategorized