If you are anything like me you tend to want to do a lot. As someone with lots of energy and drive I find myself jumping from project to project. This would be fine if I had an unlimited amount of time and resources, didn’t need sleep, and had no other commitments. Belonging to the human race this just isn’t so. There is a need to focus, create, and finish.
At present I write on three blogs: Mintz’s Wordz (this one), Lurkers Anonymous (my blog to book project on motivation and engagement), and The Martindale Blog (my work blog). I fluctuate between levels of commitment on all three and it can be difficult to prioritize and produce. Often my “lizard brain” the part of me that fears progress and success, hampers my efforts, and tells me what I’m writing is useless, tells me don’t write on any of them. These are the things I can find myself thinking:
“No one will read it.”
“Seth Godin has said it better already.”
“Waste of time.”
The key to being a blogging superstar is to write in spite of those thoughts. Even if the fear can say “I told you so,” for example, your latest post only got 2 views (one of which was you), just write. Keep on posting. Try to be consistent. Work on crafting, honing, and delivering your message. What you will get out of it is a satisfaction that you did something. Sure there are millions of blog posts going up everyday. Not all of us can be a Chris Brogan, Perez Hilton, or Gary Vaynerchuk (for anyone not geekly inclined – these are some of the most successful bloggers on the Internet today). But in creating, sharing, giving of yourself to the collective body of the world you move closer towards connecting. Closer towards making a difference. Delivering your masterpiece.
Yesterday I crossed the 100 post threshold with this blog. At my best I had 400 views in one day. This blog is not a blockbuster (yet). What it has done is opened doors. I have met people through the blog, built valuable connections, and created opportunities. It has given me an outlet to share ideas, develop projects, and lead to other things. Most of all it exists as a body of work I have done. That is a take away from this post: publishing your ideas, shipping the product is creation. This creation exists as something to point to – a road map of what you have done. Having it and continuing to add to it makes you a blogging superstar.
Taking your blog to another level is something I am learning reading sites like ProBlogger (how to monetize and increase your efforts). The tactics there are great for accomplishing certain goals with a blog. But at it’s essence blogging is about creating and sharing. Continue to do that, on a consistent basis, for the sake of doing what you love and you are a superstar.