How to Crush It Like Gary Vee: Passion in a Bottle

Check out one of my heroes, Gary Vaynerchuk.

Not only is he a crazy Jets fan (like me), Gary Vaynerchuk made $60 million dollars in sales last year from his video website http://winelibrarytv.com.  His show is all about wine tasting, but Gary makes the subject fun to watch even if you don’t care about wine.  He’s appeared on lots of TV shows, and even had Conan O’Brian eat cigars, dirt, and cherries to develop his pallet before trying a Shiraz.  What makes Gary successful in social media is his passion for what he’s doing.  He brings an energy that is generous to his audience and creates excitement.

Rule #1 – Do what you love

If you can’t talk about what you do with passion and energy you need to find something new to do.  Unless you want to spend the next 30-years of your life working at something hate, why do it?  The recent meltdown of the US economy showed us that no business is “safe.”  As Gary says, “business doesn’t have feelings.”  It won’t care about you losing your job or your industry disappearing (sorry horse and buggy makers).  So if you’re not doing what you love ask yourself, why?

But Mike, if everyone did what they loved who would do the stuff that needs to get done?  The people who felt compelled to do it because they saw the need they could fill.  Perhaps they’re passionate about sanitation or plumbing.  They like seeing how things work.  Look at the variety around you and choose what you love.

Rule #2 – Get started today

So to recap.  The three steps of crushing it like Gary Vee: (1) do what you love, (2) get started today, and (3) share, share, share.  What experience do others have in crushing it?  What are your favorite Gary Vee videos (please share a link)?How

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