- Identify your target buyer – create a buyer persona, a biography of the person you want to sell to. Give them a name and write a few paragraphs about them focusing on (a) the problem they have that needs solving, (b) what would be appealing to this buyer and how we can find them online, and (c) the solution you have for them. This can be done on paper with pen or Word. We’ll use this to craft our marketing strategies.
- Brainstorm ideas for your blog categories (ex/ body work, medicine, posture, etc.). These are like chapters of a book and you will usually choose 1 of them to categorize your posts. Categories are also helpful to navigation and give depth to your blog.
- Start drafting your first 10 posts. It may be helpful to think of them as a theme – so for example, start with the theme of posture. You can easily come up with 5 posts about posture: (a) importance of posture (worst cast scenario if not fixed, benefits, etc.), (b) how to have good posture, (c) ways of paying attention to your posture (20 minute reminder, etc.), (d) what to do when your posture is terrible (extreme measures), (e) how good posture improves health, work, etc. This is only an example, but the point is you can think of a single theme that fits in a category, come up with a bunch of posts about that theme, and then just start writing. The beauty of a blog is you can have these posts as drafts for weeks as you develop others and work through your ideas.
Like I said above, these are three quick and easy strategies that I use whenever starting or rethinking about one of my blogs. There are much more qualified people than me talking about this stuff at sites like CopyBlogger and ProBlogger (both EXCELLENT resources).