You probably didn’t know that Facebook, Linkedin, and Martindale-Hubbell Connected are saving the world. Think about it. You used to go places to network. Now you do it in your pajamas. Going to those places used gas, jet fuel, created additional trash (travel size bottles and food wrappers galore), and excess (don’t we all take longer showers at hotels and indulge in liberties like leaving the lights on?).
But it’s not just conferences. I used to print out photos for relatives and send them to everyone (okay, maybe I didn’t exactly do this – but people do). Now you share those same photos on Facebook or Flickr. If people want to print them out they can choose which ones they like and do so. Printing at home saves a drive to Target, which saves on exhaust used. This same rule applies to birthday greetings, announcements, and other one-to-many items that used to be shared via mail or phone call (think of the energy you save posting it once rather than calling each person when something happens).
Now you might be saying to yourself, “but Mike, isn’t it impersonal to do everything via Facebook broadcast? No cards, no phone calls?”
I say to you, “do you hate the environment? Are your trying to kill your planet? 2010 must be the year where we all wake up and start doing everything digital because it is a matter of life and death for our earth!” Okay, I’m kidding about this last part, but think about it – the more we can consolidate the means for doing something while reaching broader audiences the less energy we will need to consume, which results in conservation of resources. And not just environmental resources, but perhaps the most precious resource of all: time.
As for me, I am going to join Brighter Planet’s 350 Challenge. For every blogger who signs up and displays their badge they will remove 350 lbs of CO2 from the air (don’t ask me how they are doing this). From their site:
To join in, post the badge to your site, let us know, and we’ll offset 350 pounds of carbon in your name. That’s like flicking off 100 lightbulbs for a day. Or going two full weeks without your car!
So that explains the badge to the right. Also, you may notice that the design of Mintz’s Wordz has always been simple, with a white background, and thin layout. This helps with server bandwidth and usage which conserves energy also. So just by reading this blog you are helping the environment. Mashable has a great article with 10-ways to green your website. Tell me how you’re cutting down on your carbon footprint using technology? How are you using social media to foster relationships and conserve?