Tag Archives: President Obama

Can Social Media Bring Peace to the Middle East

Yesterday I passed by the square on King George and Gershon Agnon in Jerusalem on my way home from shopping. I am getting used to these Friday afternoon trips right before the Sabbath, and after just three short months in the country it is getting comfortably routine. Except for one thing …

Last week while passing the square I saw a protest, about thirty people dressed in black with cardboard signs in the shape of black hands saying “end the occupation.” My first reaction was one of anger and disgust: “how could these apologists do this in the center of the Holy City?”  I wanted to tell them how misguided they were, how wrong, how could you!  But then reason prevailed: what would my ranting get for any of us?  The fact of the matter is, I am not educated in these issues at all.  My simple understanding comes from a passionate love of Israel, growth in Torah Judaism, and a superficial knowledge of history.  I’ve read the first three chapters of Alan Dershowitz’s The Case for Israel (on my “Someday” list) and a bit of a large volume on the Israel’s history.  This hardly qualifies me to take such a strong opinion.

I walked up to one of the women holding a sign and asked: “what’s the occupation.”  She looked down at me (she was standing on the ledge of the fountain).  I was wearing my usual big white knitted yarmulke and tzitzis (traditional strings worn by orthodox Jewish men as a reminder of our obligations to G-d) hanging from my belt.  “Seriously?” she asked.  “Can we talk about this?”

“Sure,” I said, realizing she probably gets a lot of criticism from people who look like me.  “What’s the occupation?”

“The settlements in the West Bank and the isolation of Gaza,” she said.  I thought about that; Wonder Woman and I had been strongly considering settling in a little town called Neve Daniel, a place that would likely fall on this woman’s map in “the West Bank.”

“So what’s the solution?” I asked.

“A two-state solution,” she said, a Pavlovian response to this question.

“How could a two-state solution work,” I asked.  She proceeded to tell me about the hardships Palestinians face b/c of the Jewish State, how it is unreasonable to expect that we can maintain a strictly Jewish State, and that Palestinians and Jews could live in peace if only they had their own state in the territories she mentioned before.

“But will they get along with each other?” I asked her, pointing out that Gaza didn’t turn out to be such a utopia in the end, with Hamas and Fatah fighting each other for violent control of that area.  She defended that incident by condemning Hamas as promising to fight corruption and then becoming corrupt themselves.  At the end of the conversation I didn’t feel any clearer.  She told me that I should meet and speak with some Palestinians to hear their side of the story.  Then I had to get home to help my wife get ready for Shabbat.

Social media provides us with a communal atmosphere to have discussions, share thought leadership, meet new people, keep tabs on contacts, friends, and family, and mobilize action.  Don’t believe me on that last point, think back to the Iranian elections and how Twitter became a rallying point for the opposition.  Still don’t believe, think back to the campaign of President Obama, and how he successfully used Facebook, text messages, and multimedia to get his message out there, bringing him from grass roots rising star to Pennsylvania Avenue.  There is no doubt that the power of social media lies in the potential it has for any voice within the community to be heard and for people to connect who would not do so otherwise.

Can this medium work to humanize Israelis to Palestinians and vice versa?  Thinking back on my experience in the square, it dawned on me that I don’t know any Palestinians; not personally at least.  I see them in the shopping areas, the medical clinics, and on the street.  They work in our homes (I recently had plumbing work done by a mixed Israeli/Palestinian crew), have cities between our cities where we are not allowed to go, and pray right behind the Western Wall in their copper domed mosque.  Still, they seem completely foreign to me.  I know none of them, nor am I completely comfortable getting to know them.  But what if could start small?

Think about it: a group on Facebook called “Israelis and Palestinians: Who Are We?” (perhaps this already exists?  If so, please comment).  Any such group should be run by a joint community management team consisting of Israelis and Palestinians.  It should have a big disclaimer about what kind of dialogue will be tolerated (rules of engagement), and while forum discussions should be allowed to get somewhat heated, direct abuse or threats should not be tolerated.  Members should be encouraged to share their story: how did you come to Israel (were you born here or immigrated)?  What do you love about this land?  How many people are in your family?  What’s your favorite past time?  Why did you join this group?  Do you believe we can ever have real peace?

Maybe this won’t ever happen, or even if someone starts such a group maybe it won’t change a thing.  Maybe we need an act of G-d to make this all work.  Maybe we’ll go on fighting for the next 20-centuries with each other.  But I do know this: we are seeing  a revolution in communication, relationship and trust building from social media interactions.  Getting to know each other or at least about each other can help change attitudes.  At the very least, if it brings us to the negotiating table a bit more open minded b/c we see the other side as human too perhaps we’ll think more clearly and find an acceptable solution (I don’t know what that is).

What are your thoughts on the topic?  Do social media sites have the power to bring opposing peoples closer?  What objective resources do you read on the Israeli/Palestinian situation (I recently found this one: ProCon.org)?


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IP Frontline Defines Social Media e-Ruption

Interesting primer on the phenomena of Social Media e-Ruption, which discusses the spreading influence of social media across demographics and professional spaces.  The article cites 7-main benefits of social media spaces:

  1. Socialization – catch up with those kids from high school 20-years later that you never talked to in high school but are still curious to know what they are doing.  This is great until an old girlfriend posts a picture of you from when you were 17 wearing a crazy dashiki,  circa 1969 and baggy pants, with a huge Jewfro, looking very … um “relaxed” as you watch the flood of comments from your friends list build up below it (not that this happened to me or anything like that …)
  2. Enhance customer loyalty w/direct communication – “tell us what you really think,” now you don’t have to call customer service to complain – just friend the CEO and let her have it.  This works well when companies use the feedback as a forum to improve products, innovate, and get customer pulse about the future.  It fails when used as a means of “doing what all the kids are doing now.”
  3. Open communication in organizations – as someone who uses social media for work purposes , I can tell you it is great tool for centralizing of ideas, but getting people to participate can be like drawing blood from a stone, if the team does not engage.  Finding natural ways to use the space is key.  For example, a main function of our team wiki is keeping individual’s status sheets.  This simple use puts the employee in the wiki every few days and makes growing the space a relevant and natural occurance, (you can’t FORCE people to be social – it just doesn’t work).
  4. Opens the Door to Innovation – HBR published an article in the Nov. 2008 issue titled “Teaming Up to Crack Innovation Enterprise Integration.”  They suggest two distinct groups that must be created for this purpose: a Distributed Innovation Group and an Enterprise Integration Group.  The Innovation Group scouts new ideas, seraches untapped potential in current internal tech, scans outside for new tech, facilitates idea fourms, serves as the center of innovation expertise, publicizes progress, and procures funding.  The Integration Group coordinates a portfolio of innovation, serves as a center of expertise for process management, staffing, and architecture, and determines how future operations can link in to the network.  A social media space can help coordinate such efforts – especially among separate operations like these.
  5. Transparent Government – this has been a favorite tactic of President Obama’s: using social tech to make himself more familiar to the American people.  His recent online townhall (see post: Obama’s Firewalled Chat) did this brilliantly.  I have participated in many virtual corporate town halls over the years, yet I found they paled in comprarison to what Obama accomplished, even if the effect was mere illusion.  By leveraging the social media aspect of tech, he had citizens submit questions, vote on which they wanted him to answer, and then picked the top 4.  President Obama even recongized, yet hashed over (pun intended) a popular question about legalizing marijuana.  While I did not submit a question, I still felt a level of engagement to the town hall that I have not experienced in others just knowing that real people could have a hand in what was addressed.  This is e-democracy at is finest, and something corprate town halls can learn from. 
  6. Empowers governments to mobilize citizens – see # 5 above. 
  7. Political & business leaders can control their brand – social media takes the top dogs out of the ivory tower and puts them in the digital playground with the rest of us.  Not to say that they are listening to every half-cocked comment about why their soft drink tasks like garbage or how bad the cell service is on their network, but leaders have an inexpensive way of reaching out to the masses with social media that didn’t exist before.

Check out the IP Frontline article for their take on things.

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